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Open for Projects

April 2026

7:40 PM

Fort Smith, Arkansas

We are
We are
We are

Architectural Design for Real People.

A design studio that sets your experience apart, with forms and spaces that are anything but standard.

Coming soon: black and yellow placeholder panel
Coming soon: black and yellow placeholder panel

©26

©26

Weathered grey timber board cladding above a gravel drainage strip
Manifesto
Manifesto
Manifesto

no

cookie cutter

layouts

We bring unique tools to create your perfect design.

  • Works

    (04)

  • Top Picks
    Top Picks
    Top Picks

CONCEPT STUDIES

Residential ideas for Fort Smith, Greenwood, the Arkansas River Valley, Northwest Arkansas, and the Ozarks—built around real routines, art, planting, shelter, and landscape.

Explore all concept studies ↗

Why Us
Why Us

We are a new studio built on fifteen years of experience. We shape your day-to-day life with spaces worth coming home to.

Why Us

We are a new studio built on fifteen years of experience. We shape your day-to-day life with spaces worth coming home to.

Kitchen under construction: black cabinetry, timber ceiling and ladder in a new custom home
Black textured background
Our team
Our team
Our team

the intelligent

Jonathan Elmore, founder of Design Intelligence, in a black shirt against a mustard backdrop

Jonathan Elmore

Founder

Josie, a miniature schnauzer, seated against a mustard backdrop

Josie Elmore

Social media specialist

Studio Manager position placeholder: silhouette marked coming soon

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Studio Manager

Sadie Kundig, Operations Manager, in a tan blazer against a mustard backdrop

Sadie Kundig

Operations Manager

FAQ
FAQ
FAQ

frequently asked questions

Have more questions?

What’s your typical process for a new project?

Five stages, in this order. The land first: setbacks, buildable area, utilities, slope and flood zone are checked before a line is drawn. The first meeting: a walk through your actual day that becomes the room list. Two drawing sets: you choose Basics, a clean set for a builder you already trust, or Full Service, priced after design development and built from a complete construction set. Seeing it first: a walkable real-time model, so a wall moves while we are talking instead of a week later. Construction: submittals, RFIs and the 7 a.m. framer's question, answered by the people who drew the set. The full walkthrough is on the Residential Process page.

How long does a project usually take?

The schedule is set by scope, not by a calendar on the wall. A contractor set for an addition and a full custom house are different amounts of drawing, coordination and review, and the proposal states the schedule for your project before you sign it. What moves a schedule most is decision speed on your side and the plan review queue at your building department, and we tell you where both stand as we go.

Do you offer packages or custom quotes?

Every project gets a written proposal against one of two defined scopes: Basics, a clean drawing set to hand a builder you already trust, or Full Service, priced after design development and built from a complete construction set. The proposal is priced for your house and your site, and the first conversation costs nothing.

What’s included in a branding package?

A branding engagement includes the mark and identity in the file formats you actually need, a brand system (color, type, spacing rules, and how the mark behaves at 3 feet and at 30 feet), and the documents your business hands people: proposal, estimate, invoice and business card templates. Website, social templates, signage and vehicle graphics are scoped in when you need them, and you own the source files.

Can you work with our existing contractor?

Yes, and it usually goes better that way. Bring your builder in during design development and we price real assemblies instead of guessing, so the number at bid is closer to the number at closeout. During construction your contractor reaches us by phone or video with the sheet open on both ends.